How Do You Want to Feel? ...

I've been thinking about the way we choose fragrance.

Usually it starts with the same questions.

Do you like fruity? Floral? Woody? Sweet?

Vanilla? Amber? Bergamot?

And obviously those things matter. I need to know what you actually like before I start throwing fragrance oils together and hoping for the best. 😂

But lately I’ve been wondering if there’s a better question.

How do you want to feel?

Because that's the part of fragrance I keep coming back to.

A scent can make you feel sexy. Cozy. Put together. Familiar.

Or it can take you somewhere.

Someone asked me recently if I had an ocean scent, and my first thought was immediately, oh my God, yes. I want that too.

But I don’t just want something that smells “beachy.”

I want it to feel like the ocean.

The wind on your skin. Sand stuck to your feet. That first deep breath when you get close enough to smell the water.

That weird thing that happens when you stare out at the ocean and your brain gets quiet for a minute.

That’s the part I want to figure out how to put into a bottle.

And maybe that’s why fragrance is so personal.

Sometimes you don’t even know what note you’re looking for.

You just know how you want to feel when you smell it.

And honestly?

I think that’s a much more interesting place to start.